How many titles are displayed during the opening sequences to the film?
There are 3 titles displayed in the opening sequence to the film. The first title displayed is "Columbia", the entertainment company. Next is, "Happy Madison Productions", the production company. Finally, the 3rd title displayed is the title of the movie, "Paul Blart Mall Cop".
What images are prioritized in the opening sequence?The image that is prioritized in the opening sequence is the badge, which clearly looks like a type of officer badge. This shows that the movie will be about a cop associated with the title.. Mall Cop.
What connotations do the images carry?
The connotations that image carries is that the movie and characters will probably be dramatic in a comedic way. This is because the movie is already taking the mall badge very seriously even in the opening sequence.
How is genre reinforced through symbolic and technical codes from the outset?
Comedy is reinforced right away in the beginning of the movie. It shows men training to be a police officer, and it shows strong tall men and then zooms into Paul Blart, who is a lot bigger but shorter than the other men. It then shows him passing out during the police officer course. He then becomes a mall cop and their is comedy here by him going from training to be a police officer to becoming a mall cop. There are symbolic codes here because the movie started by showing a very serious looking badge but then he is a mall cop.
How does the film establish an enigma from the outset?
The film establishes an enigma from the outset because at first the audience does not know what type of cop he is. Then when they show all of the super fit men becoming police officers, the audience assumes he is a police officer but then the camera shows Paul Blart who does not look like someone who can complete the course. So there is a question of what is this guy doing here and why is he considered a cop.
What strategies are used to ensure the film appeals to its target audience?
One of the strategies used is the use of the actors. Kevin James is the main character/actor in the movie. He is well known in the comedy industry and using him as the author attracted the audience that likes comedic movies because they know it will be funny if Kevin James is in it.
How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.
Technology has been used effectively especially with camera angles. For example, while showing the men in the police training program the camera shot is an eye level shot showing all the men side by side. Then when it gets to Paul Blart, it is a high angle shot shown from above to show the difference in height between Paul Blart and the other guys. This use of camera angles was comedic and fit the film well.
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